Remarketing involves re-engaging users who have visited a particular section of you website. You have the option of showing carefully created responsive display ads across the google display network as well as remarketing on social platforms. From our experience remarketing usually achieves a very attractive cost per conversion and return on investment.
Regardless of your marketing strategy as a whole, remarketing should play an important role in your marketing mix. Users will often do market research before commiting to a purchase. By being consistent with your message and staying relevant in the customers mind throughout the buying process, you are maximising your chances of success.
Pay Per Click Ireland can develop a remarketing strategy that works for you across Google and all social platforms.