Lately the Digital World has been buzzing about Google Tag Manager or GTM for short. GTM is an easy way to manage and measure the performance of your businesses website. We will look at Google Tag Manager in Detail in this article.
What is Google Tag Manager
Every Digital Marketing firm knows that to measure the success of paid advertising campaigns, e-commerce websites and how users are interacting with your site, you need to implement tags or snippets of code onto your website. These are used to track everything from viewing a page, clicking a button, remarketing, filling out a form or clicking on a certain link. In the past, digital marketing experts who wished to add or modify tags had to liaise with the websites developer. This was time consuming and laborious for all parties involved. Google Tag Manager allows one piece of code to be added to all pages of the site and then all event and conversion tracking can be implemented without going into the websites code. The are many advantages to Google Tag Manager and I will list three of them here.
Ease Of Use
Not Having to go to the web developer with every little change removes a big obstacle from a digital marketing experts job of measuring what is going on with the website. They need not worry about setting up a tag incorrectly and then waiting days for the error to be corrected. Google Tag Manager also provides a centralised platform for managing tags from Google Adwords, Google Analytics and other third party tools such as Ad Roll. The Ease of making changes as needed, without waiting for a web developer to implement saves time and money for your business and allows for easy measurement of goals. Ease of Access is another great advantage as you can have multiple users with access to the Tag Manager Account all liaising with each other.
Debugging
Google Tag Manager now boasts a robust preview tool for debugging. You can now set up your tags and triggers, hit the preview button, navigate to your website and simulate the event and Tag Manager preview will show you which events have fired and which haven’t. It may take you two days to realise you made a mistake with traditional tagging and another 3 days to correct it by going through the red tape to get to the web developer. With GTM you know your tag is going to fire before it is even published live. It gives the Digital Marketer the freedom to try new things and take the event tracking on your site to the next level without fear of consequences or delays.
Advanced Event Tracking
Event tracking has now been simplified allowing marketers the ability to track button or link clicks effortlessly. With GTM you can use click url, click id or even form id to track events. This is a big change from fumbling around with a messy tag and ensuring it is inserted in the correct place. As well consider this for 10’s or 100’s of buttons/links across the website. You can set up Remarketing effortlessly also. Remember, you cannot improve what you are not measuring and measuring every step a user takes on your site has now become a lot easier and more powerful. There is a steep learning curve involved with every new technology so you will need to take you time, educate yourself and use a process of trial and error. Failing that, you can enlist the help of a tag manager expert to help sort every thing out for you.
Use our Contact Form, give us a call on +35319081495 or email us at info@payperclick.ie if you need any help with your tag manager installation and management.
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