Pay Per Click advertising is a great way to drive relevant traffic to your site by showing your ad to carefully targeted potential customers. It can be used to increase sales quickly and the returns are far more easily measured than traditional advertising. Google Adwords equates to 97% of googles revenues and almost everybody uses Google to make appointments, do market research, register their interest or make a purchase.
Google Ads will be the first items you see when searching for a good or service online. They take a prominent position with 4 Ads shown at the top of the screen. While Organic search is still popular, advertising through Adwords will give you the greatest chance of increasing market share and boosting sales quickly.